/ Art Direction for the Variis by Equinox launch campaign including video, lifestyle and product photography.
Variis: One app. A world of unlimited fitness. This new venture from Equinox Media enables consumers to stream video and audio classes from the best brands in fitness—on demand including Equinox, SoulCycle, Precision Run, PURE Yoga, Headstrong, Myodetox and more.
The name Variis, stemming from the Latin word “vari,” a root for the word variety, captures the diversity and dynamism the app provides its users.
/ Variis Team: Jeana Holmes, Katie Tobias, Chris Delia, Sarah Dombrowski
/ In collaboration with: Red Antler
/ Shot by: Anaïs & Dax