Spring Flower Cart Activation
July 2017

/ To celebrate and promote the new personalized Spring app, we created an experiential marketing campaign with a flower-filled shopping cart on 5th avenue in New York City with Pop Up Florist.

The Spring team was on site handing out bouquets of flowers with promo cards. NY's top influencers such as Cass Dimicco, Cyndi Ramirez-fulton, Alyssa Coscarelli, Olivia Perez and more joined.

/ Shot by: Chelsey Croucher
/ Florals by: Pop Up Florist
/ Influencer strategy by: Olivia Perez
/ Production by: Evy Kho