Spring #ThisIsPersonal Film
July 2017
/ In celebration of Spring’s app relaunch, we developed a multi-channel campaign across app, web, email, social and PR. The app helps customers discover shopping tailored to their personal style using ai technology. We featured Marcel Floruss of One Dapper Street and actress Coco Baudelle showcasing the best of our app in the #ThisIsPersonal film.
/ Production agency: Matte Projects
/ Production: Meghan Hayden
/ Storyboard: Shani Silver
/ Fashion Partnerships: Olivia Perez
/ Social: Vincent Balducci
/ CMO: Rob Willey
/ CCO: Gill Gorman Round
July 2017
/ In celebration of Spring’s app relaunch, we developed a multi-channel campaign across app, web, email, social and PR. The app helps customers discover shopping tailored to their personal style using ai technology. We featured Marcel Floruss of One Dapper Street and actress Coco Baudelle showcasing the best of our app in the #ThisIsPersonal film.
/ Production agency: Matte Projects
/ Production: Meghan Hayden
/ Storyboard: Shani Silver
/ Fashion Partnerships: Olivia Perez
/ Social: Vincent Balducci
/ CMO: Rob Willey
/ CCO: Gill Gorman Round
Video:
Email:
Web:
Social:
